Strategic Specialist in Ultra-Premium Spirits & Cigars | Driving Innovation in Travel Retail

Specializing in luxury consumption dynamics, operational excellence, and customer-centric retail strategies.

About

Berk Yağız Özlen

As a forward-thinking professional in the luxury consumption sector, I specialize in navigating the complex dynamics of the high-end spirits and tobacco industries. My journey within ATÜ Duty Free—spanning from strategic hubs in Bodrum to Antalya—is defined by a commitment to operational excellence and a data-driven mindset. I focus on transforming traditional retail into a sophisticated, premium journey where innovation meets heritage. Currently, I am leveraging my expertise to drive growth in the LTC (Liquor, Tobacco, Confectionery) category and authoring an industry-focused publication on premium portfolio management.

Currently

  • • Brand Ambassador at Imperial Tobacco (Jul 2025 - Present)
  • • Studying Web Design and Coding at Anadolu University
  • • Based in Antalya, Turkey
  • • Authoring a comprehensive guide on Premium Spirits and Cigar Culture

Experience

  • • Company Representative - Imperial Tobacco (Jul 2025 - Present)Driving brand presence and managing regional stakeholder relations.
  • • Sales Specialist - ATÜ Duty Free (Jun 2025 - Jul 2025)
  • • Luxury Sales Specialist - ATÜ Duty Free (Jan 2025 - Jun 2025)
  • • Luxury Sales Specialist - ATÜ Duty Free (Apr 2024 - Oct 2024)
  • • Technical Draftsman - Yavuz Pano (Aug 2023 - Dec 2023)

Skills

Industry Expertise

Premium Spirits & Cigar SommelieringLTC Category ManagementLuxury Retail Strategy

Technical & Digital

Data Analysis (Excel)AutoCADSolidWorksWeb Development (HTML/CSS/JS)

Soft Skills & Languages

Stakeholder ManagementStrategic SalesEnglish (Professional)Russian (Limited Working Proficiency)

Certifications & Training

ATÜ LTC Professional Certification

Comprehensive LTC training provided by ATU DUTYFREE company (April 2024)

Certified Cigar Specialist – Davidoff Academy

Professional cigar certification from Davidoff (June 2024)

Spirits & Heritage Certification – Efe Rakı Academy

Training on Rakı culture and heritage from Efe Rakı Academy brand communication specialist Bertuğ Açıkova in Bodrum (July 2024)

Education

  • • Bachelor's Degree in Web Design and Coding - Anadolu University (Sep 2024 - In Progress)
  • • Associate Degree in Computer Programming - Manisa Celal Bayar University (Sep 2022 - Discontinued)

Contact

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